Tip #1: Use relevant hashtags (catchy and easy to say) It may be that you want the audience to visit your website or to generate leads, which is why a clear CTA is critical. Let’s take a look at how she did it and how your brand could learn a few things from her. People can't stop talking about President Donald Trump's thoughts on injections and ultraviolet rays treating the coronavirus. Rising to fame in April 2020, Sarah Cooper’s success came from her TikTok popularity. She also provided reactions from Dr. Deborah Birx, the coordinator of the White House coronavirus response. "So supposing we hit the body with a tremendous — whether it's ultraviolet or just a very powerful light — and I think you said that hasn't been checked because of the testing," Cooper mouthed as she pointed to a lamp, as part of Trump's briefing. Rising to fame in April 2020, Sarah Cooper's success came from her TikTok popularity. “Because you see it gets in the lungs and it does a tremendous number on the lungs, so it’d be interesting to check that. We are looking at a lot of alternatives with respect to TikTok,” Trump’s voice can be heard saying.

Before planning a TikTok Campaign, first, let’s understand the platform from a marketing perspective. –, • Reaches a relatively young crowd: teens, tweens, millennials, • Combines entertainment with information, • Lowest saturation in the advertising industry. To continue reading for free, provide your email below. ", You have 4 free articles remaining this month, Sign-up to our daily newsletter for more articles like this + access to 5 extra articles. How Sarah Cooper and Helen Mirren Re-Enacted Trump’s ‘Access Hollywood’ Tape (Video) The TikTok star appeared on “The Late Show With Stephen Colbert” to discuss her Netflix special. If you’re new to TikTok, analytics will help you to stop guessing and strengthen your content strategy. Plan content that will entertain the audience and engage with them. The following morning, the White House claimed that the media was misinterpreting Trump's comments regarding coronavirus treatment methods. Sarah Cooper has been latching onto the lipsyncing trend and benefitting from Trump’s spotlight. Her lip-sync of the infamous Donald Trump press conference when he suggested ingesting bleach and getting UV light inside people’s bodies to help them fight coronavirus brought Cooper 16 million views on the social media platform.

17 Fans. Why share your TikTok videos on Facebook or Instagram?

H ow do you turn a handful of lip-sync videos on TikTok into a Netflix special? Don’t be afraid to try new things when it comes to marketing.

Eight of the platforms top ten most followed are young, white, and either singers or dancers, some of whom have built a following through other platforms. Information about your device and internet connection, including your IP address, Browsing and search activity while using Verizon Media websites and apps. It’s another strategy that will aid you in your TikTok presence and growth.

She continued posting videos of Trump impersonations, and after raking in millions of views, she signed with WME, appeared on The Tonight Show With Jimmy Fallon, and hosted an episode of Jimmy Kimmel Live! According to a 2017 Cone study, 87% of people preferred to buy products based on a brand’s values. Your email address will not be published.

That’s the challenge faced by US comic Sarah Cooper, who made her …

Here are some steps to planning your TikTok Marketing Campaign: The Jamaican-American comedian carefully planned her content on TikTok to market herself as an entertainer. "And is there a way we can do something like that by injection inside or almost a cleaning? "Leave it to the media to irresponsibly take President Trump out of context and run with negative headlines. Create a Competitor’s Analysis: Conduct a SWOT (Strenght, Weakness, Opportunity, Threat) analysis on your competitors.

Observe what is has to offer to see if your brand must have a presence on the platform.

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On April 23, at his then-daily coronavirus briefing, the president suggested that he’d had discussions with scientists that included possibly injecting people with disinfectant and getting UV light inside their bodies that drew not just derision, but responses from both the Surgeon General and the makers of Lysol. Your email address will not be published.

Although Cooper films and edits her videos on TikTok, she shares them across different platforms and has the largest following on Twitter. Little did she know that her impersonation of Trump suggesting absurd treatment methods for Covid-19 would skyrocket her to fame. "President Trump has repeatedly said that Americans should consult with medical doctors regarding coronavirus treatment, a point that he emphasized again during yesterday's briefing," White House press secretary Kayleigh McEnany said in a statement. I agree with TheWrap's Terms of Service and Privacy Policy and provide my consent to receive marketing communications from them. No one ever said success was going to be easy. To continue reading login or create an account. But why is it so popular? Snoop Dogg Posts Instagram Photo of Trump Drinking Bleach.

Cooper mimed this part and held a cleaning spray bottle. “We rehearsed on Zoom… We listened to the audio over and over again and it’s really uncomfortable audio to listen to,” Cooper told Colbert about the recording, which was made in 2005 but released in October 2016 just ahead of the election. Startup Funding Event Global brings inspiring startups and world-class founders on 1 stage to Win our Innovation Funding Award with 42,000€ worth of marketing materials. In her early 40s, Cooper is an American author and comedian.

But Sarah Cooper is leading the race, if her followers are any judge. Sarah Cooper (@whatchugotforme) on TikTok | 5M Likes.

“I see disinfectant, where it knocks it out in a minute, one minute, and is there a way we can do something like that by injection inside, or almost a cleaning,” Trump told the assembled media. During the lockdown this year, Cooper was at home playing around with TikTok.

She then listened to them, imagined the setting and props, and brainstormed ways she could bring Trump’s words to life. At the end of the day, you also want to see their participation. According to influencers, TikTok usually has eight popular trends per month, and all you have to do is choose three for your experiment. “I feel like we’ve been gaslighted for years, being told it is totally normal for a president to say things like this,” Cooper added.

Join here! Sarah Cooper (@whatchugotforme) on TikTok | 5M Likes.

Based on certain metrics, you’ll be able to measure how successful your marketing campaign is. Observe what has worked for them and what has not. This will help take the guesswork out of your campaign. Cooper, portraying Dr. Birx wearing a tee-shirt, seemed confused at several cuts in the clip. All her clips were compiled and edited on TikTok. Here are the key metrics you should be measuring: Numbers won’t lie to you.

Cooper wasn't the only person to fire shots at Trump's latest briefing. Tip #2: Post content at peak hours and when users are available One of her videos based on an audio recording of Trump discussing disinfectants to treat the coronavirus has been viewed more than 20 million times. Conversation then turned to how Colbert had actually met Cooper years earlier when he appeared at a Google town hall in which he was being interviewed by the company’s CEO, Eric Schmidt.

It may not be for everyone, as the platform’s audience is young. It now has more than 750,000 views on TikTok and more than 21 million on Twitter! The popular TiKTok impersonator — who has won notoriety from her viral videos in which she lip syncs Trump’s speeches and ramblings — discussed her new Netflix special “Sarah Cooper: Everything’s Fine.” But it was Cooper’s connection to Helen Mirren that fascinated Colbert the most. Trends move fast on TikTok, and they’re the heart and soul of the platform.

Although it wasn’t a fancy production, people loved her for teasing the president, and the clip went viral. Email us all relevant information to receive your journalist pass or media accreditation: During the lockdown this year, Cooper was at home playing around with TikTok. Find out more about how we use your information in our Privacy Policy and Cookie Policy. Focusing on her expertise, which is to make people laugh, she scoured through Twitter to find clips of Trump. Since TikTok is a video-sharing service, an excellent strategy would be to test the waters with three different videos.

President Donald Trump speaks during the daily briefing on the novel coronavirus in the White House on April 23, 2020, in Washington, DC. Check out our podcast Impact Talks, where you can listen to high-profile experts from various backgrounds!

Comedian Sarah Cooper took to TikTok on April 23 and spoofed the president's latest Covid-19 briefing. If you want your brand to be successful on TikTok, you’ll need to be quick to follow trends, interpret them, and create your own content. Earlier this year, Cooper posted videos of herself lipsyncing to Trump's interviews, and they went viral. When she was on Jimmy Fallon’s show, she explained her process of shooting clips.

Enjoy! “I can’t tell you how happy I was when she agreed to do this,” Cooper said. “She was game from the minute I spoke to her on the phone.”, Using a British accent, Cooper described how Mirren asked, “Now, I am going to be dressed like a man? "It sounds interesting to me," Cooper concluded her charade, which was complete with hand gestures and expressions that mirrored Trump. “It is interesting because as a writer you want to heighten how ridiculous things are. Also Read: Sarah Cooper Is a Coked-Up Trump in Latest Parody (Video), Cooper also shared how she had a sore neck during one of the rehearsals and Mirren advised her to take ibuprofen so Cooper said, “I helped her with TikTok and she helped me with my sore neck.”.

Whether its the spot-on mannerisms and the perfect timing of the lip-syncing we don’t know but TikTok viewers (and news anchor Lawrence O’Donnell) loved it. This is very obvious in the millennial demographic. Your planning efforts will guide you through creating a campaign that catches on with the users. She would shoot them in small segments so that she could retake them over and over again until she got it right. In the comedian’s case, she began impersonating Trump just for the fun of it. She had to play this character to prove her point and draw attention to the amount of negligence out there in the world. How do they behave? So you’re going to have to use medical doctors, but it sounds interesting to me. Watch the latest video from Sarah Cooper (@whatchugotforme). As TikTok’s popularity continues to grow, more and more businesses are making the shift.

“He reminds me of these guys in meetings that I would see who would come in and just kind of bullshit their way through the meeting, but somehow make people think that they were paying attention and knew what they were talking about.”.

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